The Google Ads Audit is the key to optimising your Google Ads account. With an audit of your Google Ads campaigns, we will discover together where there is room for improvement in order to achieve more leads or sales.
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You are spending money on Google Ads. But are you getting the most out of your ad budget?
Most accounts waste up to 30-40% of your ad budget due to poor structure, irrelevant keywords and missing conversion tracking.
I am Benjamin Samaey. A AI-Driven performance marketer With more than 10 years of experience as Pay-Per-Click expertise In running profitable campaigns for various campaigns in Europe.
With my 7-step Google Ads Audit I help optimise your account: increase conversions and grow your business without hiring an agency or spending more.
Let's make your campaigns a predictable growth machine.
A Google Ads audit is an in-depth, data-driven analysis of your current account configuration, performance and growth potential.
You will discover what works, where money is being lost, and what you need to adjust immediately for better results.
Whether you manage your own campaigns or work with an agency, this audit reveals the blind spots that undermine your ROI.
We evaluate the performance of your current ads and determine which ads are most effective and which adjustments are needed.
We assess the relevance and performance level of your ad groups and keywords and then determine which keywords, if any, should be added or removed.
We examine the bidding strategies you are currently using and determine whether they are optimal for your goals.
We analyse your targeting options to determine whether you can expand your reach to new potential customers.
Anyone can use Google Ads. But scaling up profitably? That requires smart systems, sharp analytics and relentless optimisation.
This is how I check and improve your Google Ads account:
Your ads need to generate the right clicks. I check headlines, descriptions, CTAs and ad extensions to improve quality score and click rates.
I analyse your keyword strategy, match types and negative keywords to avoid waste and make sure you only target high-intention traffic.
I look at how your campaigns and ad groups are organised. A clear structure improves performance, reduces waste and gives you more control over your budget.
Are your campaigns aligned with your business goals? I check that conversions are tracked correctly in Google Ads and GA4 - because clean data = smart decisions.
You will receive a crystal-clear plan with quick successes, key solutions and scalable strategies, so you know exactly what to do next.
I dive into your data: CTR, CPA, ROAS, quality score and audience insights. This shows what works, what doesn't and where you need to scale up.
I test relevance, speed and UX. Does the landing page match the ad and convert well? If not, you are losing money - even with good ads.
Whether you want your current Google ads setup reviewed, or want to scale to the max, this audit is your first step.
Some frequently asked questions about the SEA Audit
A Google Ads audit takes between 1 and 5 working days on average, depending on the size and complexity of the account.
Small accounts with limited campaigns can already be analysed within a day, while larger accounts with lots of data, conversion goals and settings require more time for in-depth analysis.
A Google Ads audit helps you improve your campaigns and use budget more efficiently. After an audit, you can:
A good audit will give you a clear action plan to make your ads more effective.
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